Marks and Spencer’s AW13 campaigns have certainly stepped it up a notch since last season. Looking through their winter look-book you can see the new high fashion editorial approach is working for them visually. They’ve definitely converted me, I no longer consider Marks and Sparks my grandfather’s favourite store. I can actually see myself wearing some of their newer designs and they also delivery internationally to even the remotest locations. Lingerie wise they might have a Ms. Huntington-Whiteley to thank for the image boost but take a look at their new less scantily clad campaign and let me know your thoughts.